So if you want to start a landscaping business, but you're broke, exhausted, in debt and frustrated. With no real hope in sight, because you are a stuck prisoner in a dead-end job. And you have no idea how you are going to come up with thousands of dollars to start your own landscaping business, then this blog and video is for you.
Hey, what's up? This is Keith Kalfas, founder of The Landscaping Employee Trap. In this blog post, I'm going to talk about you. This blog post is specifically for the guy who is broke, stuck in a dead-end job, and that wants to get a business off the ground, but you're broke. Now I'm talking to you.
So you're stuck in a dead-end job. You are probably great at it. If you're already doing lawn care and landscaping and you want to get your own business off the ground but you don't even get the money to keep your bills paid, then this is for you.
You're fighting to keep your cell phone on. How are you going to come up with 15 grand or whatever it takes to get a truck and a trailer, a mower, equipment, and accounts? All that's like impossible to you right now from where you're at right now and it's such a big brick wall to overcome. All of that is not an excuse. This is a legitimate reason why.
You don't have the money and you're afraid to go out and take a loan. You can't get a loan because you have bad credit because you're stuck in a dead-end job, you're broke, and you don't have the money to keep the bills paid all the time. Now, if you're in the Lawn and Landscape field, in the winters you are broke. It's a catch-22. It's like the old, you know, we need a car to get to work to make money, but you have to pay for the car, you need gas, insurance, and you're screwed.
That feeling is what it is like on that the next level, and the next level, and so on.
I'm going to tell you right now that I did it. I got my business off the ground and after I did it, I figured out that the brain thinks it's impossible. Simply because you haven't done it yet. It's going to take overcoming a lot. But the first thing it's going to take is, you know, they say get naked and seriously you are going to be vulnerable because you have to strip away the things that protect you, strip away and pull off the masks that you're hiding behind that make you feel good about yourself. You're going to have to stand in that white-hot light and be scrutinized and really look in the mirror and it's going to make you feel like a bum. It's really facing your deepest fears.
If you're driving a car right now here's step one. You need a truck. You need a truck. You need a truck. That's the first thing you need.
If you already have a truck, kudos to you.
But I'm going to the guy that doesn't even have a truck. You're driving around in a car that you can't even sell for a thousand bucks. So if it takes you six months to save up enough money to sell your car and come up with $1,000 to $2,000 or whatever it is to buy a piece of the crap truck off Craigslist with rust on the wheel wells, and has 200,000 miles, then that's what you have to do. Stop resisting it.
"What? I would never drive that truck. That's so embarrassing"
That is probably what you are going to say when you see your first truck. It's going to be that truck that looks like a big hunk of junk.
I want you to think about a time in your life when you were just getting it. Maybe you got the prettiest girl in school or something. And you know, she was in your car or you're in her car and the stars were shining. It just felt amazing and you did that. Maybe there's a time you were playing football or a sport and you scored the touchdown and made that shot that won the game.
Remember those times when your life when you were just getting you had no. And you were just going for it that feeling you felt that freedom. That's that feeling that's going to give you the pride to go out and get that done.
That's that feeling of freedom. Ahhhh.
So you get a piece of a crap truck and now you don't even have a mower. You don't even have a trailer to put it in. Oh my God, and you keep working your job. You get that piece of a crap truck and you save up enough to get a crappy little push mower off Craigslist.
How are you going to make any money with a push mower? It's rusted out and off Craigslist.
Yes, and you go out after work. It's going to take facing your fears and stripping everything down in your ego. You don't want to face it right? It's too painful. It's too painful. But that dream of freedom will light your way.
What is it going to be like to have your own service business? To not have a boss? What about if you could afford my opinion?
Think about the day you're like, "you know what I quit. I'm making so much money on my landscape business. I quit, boom."
Think about that and let that drive you. It's those types of thoughts and feelings. They're the only ones that are going to get you through from point A to point B. So you get that truck, you save up enough, you get a crappy little push mower, and you get that flipping pull-start handheld blower from Home Depot in a cheap weed whip from Home Depot or off Craigslist.
All you got to get is one just one lawn mowing account. Whether you tell everybody about it, put it on Facebook, put ads on Craigslist, or pay $20 for an ad in the newspaper. And you get that first lawn account and you go out on a Saturday or Friday after work and you cut that lawn. Once you get that $20 or $30, something happens in the brain. You making money on your own becomes real.
You are really getting money for this and you start thinking and believing that people will actually give you money. Maybe you're so poor, that your family never paid anybody to cut the lawn you were out there doing it. You can't even wrap your mind around someone paying you to do it. Somebody would actually give you money other than a boss. That's a freedom feeling, right? Is this the turning point?
So now you have the mower and everything is in the back. You pull up as the embarrassed dude. Embarrassed with your cheap business cards. They look like crap. Just have your name and number on them. You're so embarrassed about your truck and equipment. But they hired you. Now you are on the hook. Now you're out on your own. This is scary. This is vulnerable.
You feel like a bum and like a loser. But that dream is what's going to push you. So you cut that line. You get it done man, you get that $20 to $30 bucks and you start doing it every week. Then you get 2 lawns, then 3 lawns, and you get to the point where you need a trailer. So you don't take any money that you are making from the business and spend it on yourself. You take that money and you reinvest it in your first trailer. But, you can't even put a trailer on your piece-of-crap truck until you get a tow package, lighting, and electrical. It's not that bad cost-wise though, only a few hundred bucks to do all of that.
Now, you're going to buy a piece of a crap trailer off Craigslist that's so small you can barely fit your mower, weed whip, and blower in it. It's going to have rust on the wheel wells. It's going to be squeaking and things are going to be falling apart. You're going to get it for $200 off Craigslist. And you're going to be so embarrassed. It's going to be horrible.
But you know what? It's yours. It's your piece of a crap truck, piece of a crap trailer and rusty push mower. You know why? Because now you have five lawn accounts, you're making an extra $130 a week or whatever, and you're socking in it away. Then all of a sudden you have 10 accounts.
Now you're doing a lawn every day. Now you're doing lawns after work and even on Sundays. You got some money and you're making an extra $300 a week outside of work with that piece of crap truck and trailer, that piece of a crap mower, and all of that used equipment you got off Craigslist. Getting it now? You're getting it right?
You're getting it. That's hope for you starting to get a taste of that freedom. You're getting the taste, right? You feel that right there? You're going to go out and you're going to kiss those rusted wheel wells on that truck and kiss that rusted ass trailer because of those pieces of crap are working. It's working. You're getting it.
That's when you get excited because hope starts to open up a little inside. Some hope shines in. Hope that fills you up and makes you feel like you did when you were getting. Now you're getting it.
That's the beginning. See one day you will get your first walk behind.
"I don't have three grand for a walk-behind. I could get by whole new truck with that."
It's so hard to spend that $3,000.
You're not going to buy a $3,000 walk behind. Are you kidding me? Get your head out of your ass. You're gonna buy it a piece of crap.
You're going to find a walk-behind for like $600 off Craigslist. It's gonna be an old belt-driven one. It's going to only be a 42-inch deck. It's going to need work. When you squeeze the left trigger, it's going to go too far to the left and lock up when you squeeze the right trigger.
You got 10-12 accounts and you're going to pull up with your new lawnmower. Your new walk-behind, right? You're going to be embarrassed.
But you're going to cut that line three times as fast and you're gonna knock them out. Whoa, I just made an extra $350. Now the neighbor wants you to trim their shrubs. So you're going to go out and you're going to go on Craigslist and buy a piece of crap pair of shrub trimmers for a $100.
One day it's going to hit you. You're going to look outside and you're going to have a piece of a crap truck with the piece of a crap trailer, some crappy rusty equipment, and you're going to see dollar signs. Just floating off of it like music notes.
Get what I'm saying? Because now that hope grows and you become inspired, you start to see. Oh my goodness. It's only a matter of time now. It's not if, it's when you go up to your boss and you put in your two weeks in and you're scared, bro. Oh, you're terrified.
You're about to go. Out on your own and you're going to do it. You're going to do it. The fact that I know how you're going to do it is because you're watching and reading me still right now.
You're going to do it and you're starting to believe in yourself. You're going to do it. I want you to go look in the mirror in your eyes and say I'm going to do it. I'm gonna do it. I'm doing it, it's done. See the difference there.
You have to be sick of the pain and frustration of being broke. This time is going to pass regardless and you don't have any other options. If you weren't born with a silver spoon in your mouth. You don't get any other options.
You need to face the brutal reality. You're a broke man. You're broke, but you're not going to be broke for long as you're going to do it.
There you go up to your boss and you quit your job. That's just the beginning because now you have to run like hell filling all that free time. You're going to fill up fast because your business is going to take off. As long as you're focused, you will feel that inner belief inside of you and feel freedom. That's what it takes. And that's how you get a business off the ground. That's how you really get a business off the ground.
Go to my website, sign up its www.thelandscapingemployeetrap.com. You can get access to my free training videos. Watch those. You get a free video every few days. And then my book is out and it's awesome and I got to go. Later.
Thanks for spending this time with me today. It is my pleasure to serve you. I know that sounds kind of corny, but it is my pleasure to tell you that story. I'm proud of you man if nobody told you. If I could, I would pat you on the back and tell you that I am proud of you. And everyone else will be proud of you. I don't even know you, but I do know you. I know you and I'm proud of you man. Go out and do it get it done. It's done. Keith Kalfas. Out.
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