Untrapped Live 2027

Two hands-on days with Keith Kalfas and five guest speakers—for service business owners who want to get better at the business side of the work.

You know how to do the job.

But knowing your numbers, closing the sale, getting noticed, and deciding what to fix next? Those take a different set of skills.

Untrapped Live is being built around those skills.

Bring your questions. Bring the problems you’ve been putting off. Come ready to participate—not just sit and listen.

Work on the things that affect your business every day. 

• Understand your finances so you can make decisions based on numbers—not just your bank balance.
• Practice sales conversations so you’re better prepared when a customer pushes back on price.
• Build your personal brand so people can get to know you and the work you do.
• Dial in your KPIs so you know what to watch and where to focus.
• Learn from an entrepreneur’s experience building and selling businesses while working a full-time job.
• Strengthen your problem-solving mindset for the challenges that come with running a business.